Futbolr is a lifestyle brand that reflects the global passion for the beautiful game of soccer. They reached out to us ideate on how to increase brand recognition and engagement.

During our research, we spoke to their clients, influencers, and professional soccer players. One of insights we discovered is that their soccer TV schedule newsletter is a touchpoint that all their audiences value. We paired this insight with the realization that the brand name is also vernacular used across the soccer community proudly.

Currently, we are conducting some interviews to understand user's intents when they ask to see soccer programming. The next step is pull entities (or data points) from these queries with the hopes of providing answers back to user in a natural, conversational tone.

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